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Which of the following should be considered an opportunity cost? a. A market research study that identified new market opportunities b. R&D project that resulted
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Which of the following should be considered an opportunity cost?
a. A market research study that identified new market opportunities
b. R&D project that resulted in two products that can be launched
c. Delaying the launch of a new product that would have generated $50MM NI to pursue the current investment
d. Launching a new generation product that erodes an existing product line
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