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Which of the following should be considered an opportunity cost? a. A market research study that identified new market opportunities b. R&D project that resulted

  1. Which of the following should be considered an opportunity cost?

    a.

    A market research study that identified new market opportunities

    b.

    R&D project that resulted in two products that can be launched

    c.

    Delaying the launch of a new product that would have generated $50MM NI to pursue the current investment

    d.

    Launching a new generation product that erodes an existing product line

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