Which of the following slatements is FALSE regarding green marketing?

all of these slatements are true regarding green marketing.

It involves developing products that have a positive impact on the sustainability of the environment.

It involves the development of products whose production, use or disposal is less harmful to the environment than the traditional versions of the product.

'Greenwashing' is when marketers promise environmental benefits and fulfill their promises and claims.

Consumers are skeptical of 'green marketing' claims.