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Which of the following statements about a best - cost provider strategy is false? The target market for a best - cost provider is value
Which of the following statements about a bestcost provider strategy is false?
The target market for a bestcost provider is valueconscious buyersbuyers looking for appealing extras and functionality at an appealingly low price.
A bestcost provider strategy aims at attracting buyers on the basis of having the industry's overall bestperforming product and charging a price that is slightly below the industryaverage price.
Being a bestcost provider is different from being a lowcost provider.
The competitive advantage of a bestcost provider is lower costs than rivals in incorporating upscale attributes, thus putting the company in a position to underprice rivals whose products have similar upscale attributes.
Unless a company has the resources and capabilities to incorporate upscale product or service attributes at a lower cost than rivals, adopting a bestcost strategy is illadvised because the company lacks ability to execute it
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