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Which of the following statements about a brand is NOT true? A. A brand expresses a firm's reputation. B. A brand describes a company's future.

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Which of the following statements about a brand is NOT true? A. A brand expresses a firm's reputation. B. A brand describes a company's future. C. A brand presents a firm's credentials. D. A brand is a promise to serve shareholders' interests E. A brand is a firm's guarantee of a level of performance

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