Which of the following statements about artificial intelligence $($AI$)$ in marketing is most accurate?

The use of $Al$ in marketing should be avoided until it is proven successful.

Al should only be used by firms whose target market is Millennials.

Al can create customer value by delivering better service to customers.

Most firms have exhausted the use of Al with customers.

Al can be helpful in some aspects of marketing but should not be used with customers directly.