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Which of the following statements about big data analytics in organisations is/are TRUE? (1) It will provide a deeper understanding of customer behaviour and purchasing

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Which of the following statements about big data analytics in organisations is/are TRUE? (1) It will provide a deeper understanding of customer behaviour and purchasing preferences It will require investment in technology to manage the volume and speed of information accumulated (2) O Both 1 and 2 0 1 only O Neither 1 nor 2 O 2 only

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