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Which of the following statements about Brand Equity is LEAST ACCURATE? a . It can provide the marketer a relative advantage over competitors. b .

Which of the following statements about Brand Equity is LEAST ACCURATE?
a. It can provide the marketer a relative advantage over competitors.
b. It can allow the marketer to charge a premium price for its products.
c. It can be leveraged by taking advantage of licensing opportunities.
d. It is cheap and easy to achieve high levels of brand equity very quickly.

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