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Which of the following statements about branded community Web sites is false? They present brand content that engages consumers. They offer a rich variety of
Which of the following statements about branded community Web sites is false? They present brand content that engages consumers. They offer a rich variety of brand information, blogs, videos, and activities. They try to sell products to the members of the community. They build closer customer relationships and generate customer engagement. Because several broadcast systems now offer iTV capabilities, interactive TV is likely to become a more widely used direct marketing medium. True False One of the toughest public policy issues facing organizations today that use direct marketing techniques is: prices that are too high invasion of privacy do not call lists social media presence As an international marketer, you must study the economy of countries in which you do business. If a country has fast growth in manufacturing which is resulting in rapid economic growth, it is classified as having: a subsistence economy an industrial economy a raw material exporting economy an emerging economy
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