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Which of the following statements about brands going global is/are true? I.Global customization (internationalization)treats all countries the same for purposes of product and promotional strategies.

Which of the following statements about brands going global is/are true?

I.Global customization (internationalization)treats all countries the same for purposes of product and promotional strategies.

II.Global standardization (globalization) treats each country as a separate marketrequiring a separate marketing mix.

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