Which of the following statements about customer value metrics is correct?

A: Life-Time Value (LTV) is a forward-looking measure with consideration of the time value of money, allowing for short-term decision making.

B: Customer Equity (CE) is an indicator of how much the firm is worth at a particular point in time as a result of the firm's customer management efforts.

C: Past Customer Value (PCV) is a useful method because it considers whether a customer is going to be active in the future.