Which of the following statements about growth is false? Select one: a. George Day suggests that, in his version of the Ansoff Matrix, as one moves further away from one's existing products and existing markets, the level of expected reward increases, but so does the level of risk b. Creativity may be thought of as the joining together of two ideas that were previously separate C. When we think about using the brand to create value in the channel of distribution, we need to work out the level in the channel which we wish to address and then add value to only that, either by push or pull brand strategies d. "Is there a gap in the market?" is all about working out whether there are any associations that competitors are not addressing and then for those positionings, whether there is any need ("Is there a market in the gap?")