Which of the following statements about market opportunity analysis is true?

a$.$

One of the tasks of market opportunity analysis is to determine whether a mission statement is feasible

b$.$

A market opportunity would be viable and attractive to a firm even if the opportunity is inconsistent with the company's mission and objectives

c$.$

The steps involved in a market opportunity analysis begin with the generation of strategies, followed by the determination of marketing objectives and ends with the reviewing and revising of plans

d$.$

Market opportunities must be defined for the whole marketplace, not for specific target markets

e$.$

None of the above