Which of the following statements about segmentation is FALSE?

Group of answer choices

A segmentation scheme should be based on data and profitable enough to a company to serve differently.

Niche marketing is a type of segmentation in which the company strategically focuses on a smaller market.

Marketers create segments because customers vary in their preferences.

The goal of heterogeneity in customers' likes or dislikes is more likely to be achieved as the segment size gets smaller.

On a continuum from "mass marketing" to "one$-$to$-$one marketing," market segmentation is in the middle.