Which of the following statements about segmentation is TRUE?

Group of answer choices

With respect to the segmentation of businesses, sales force coverage is an example of the attitudes segment.

When segmenting consumers or businesses the data sources used are the same.

If customers are known for their expertise and involvement in a category, and if they've demonstrated a willingness to share information and give advice, they will be perceived by others as early adopters.

Companies should use knowledge of the marketplace to help them decide which segments to target.

In the context of Vals segments, based on people's motivations, self$-$expression people are guided by knowledge and principles.