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Which of the following statements about spot advertising is true? Group of answer choices It is subject to less commercial clutter than network advertising. It
Which of the following statements about spot advertising is true?
Group of answer choices
It is subject to less commercial clutter than network advertising.
It is generally more expensive than network advertising.
It is used only by local advertisers.
Spot advertising is not effective for national advertisers.
It offers the national advertiser flexibility in adjusting to local market conditions.
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Information Technology Project Management
Authors: Kathy Schwalbe
6th Edition
978-111122175, 1133172393, 9780324786927, 1111221758, 9781133172390, 324786921, 978-1133153726
