Which of the following statements about the average wholesale price a company charges footwear retailers in a given geographic region is incorrect? The further a company's average wholesale price to retailers in a geographic region is below the all$-$company regional average wholesale price, the bigger is the resulting positive impact on its pairs sold and market share and the bigger is its pricebased competitive advantage Any company whose average wholesale price to retailers is above the regional average can overcome$/$offset some or perhaps all of its price$-$based competitive disadvantage by exerting stronger competitive efforts on some or many of the other $9$ competitive factors that impacting branded pairs sold and market share in a region's Wholesale Segment The further a company's average wholesale price to retailers in a geographic region is above the all$-$company regional average wholesale pricethe bigger is the negative impact of this priced$-$based competitive disadvantage on its pairs sold and market share in the region long as a company has a big price$-$based competitive advantage in a region's Wholesale Segment it has the ability to achieve an attractively$-$large sales volume and market share even if it suffers from sizable competitive disadvantages on all of the other competitivelyrelevant factors The size of any company's pricebased competitive advantage in the Wholesale Segment $($and the resulting positive impact on and market share$)$ can be enhanced by strengthening its competitive efforts on other competitive factors