Which of the following statements about the average wholesale price a company charges footwear retailers in a given geographic region is incorrect?

The size of any company's price$-$based competitive advantage in the Wholesale Segment $($and the resulting positive impact on its unit sales and market share$)$ can be enhanced by strengthening its competitive efforts on other competitive factors.

Any company whose average wholesale price to retailers is above the regional average can overcome$/$offset some or perhaps all of its price$-$based competitive disadvantage by exerting stronger competitive efforts on some or many of the other $9$ competitive factors that impacting branded pairs sold and market share in a region's Wholesale Segment.

The further a company's average wholesale price to retailers in a geographic region is above the all$-$company regional average wholesale price, the bigger is the negative impact of this priced$-$based competitive disadvantage on its pairs sold and market share in the region.

The further a company's average wholesale price to retailers in a geograthic region is below the all$-$company regional average wholesale price, the bigger is the resulting positive impact on its pairs sold and market share and the bigger is its price$-$based competitive advantage.

So long as a company has a big price$-$based competitive advantage in a region's Wholesale Segment, it has the ability to achieve an attractively$-$large sales volume and market share even if it suffers from sizable competitive disadvantages on all of the other competitively$-$relevant factors.