Which of the following statements about the average wholesale price a company charges footwear retailers in a given geographic region is incorrect?

The further a company's average wholesale price to retailers in a geographic region is above the all$-$company regional average wholesale price, the bigger is the resulting negative impact on the number of branded pairs it is able to sell and its branded market share in the region.

The further a company's average wholesale price to retailers in a geographic region is below the all$-$company regional average wholesale price, the bigger and more important is its price$-$based competitive advantage.

The most important price$-$related consideration affecting a company's unit sales$/$market share is the amount by which its average wholesale selling price to footwear retailers in each region is above$/$below the region's all$-$company average wholesale price.

The more a company's average wholesale price to retailers in a geographic region exceeds the all$-$company regional average wholesale price, the bigger and more important is its price$-$based competitive disadvantage.

So long as a company has a big$\_$price$-$based competitive advantage in a region's Wholesale Segment, it has the ability achieve an attractively$-$large sales volume and market share even if it suffers from perhaps sizable competitive disadvantages on most of the other competitively$-$relevant factors.