Which of the following statements about the branding guidelines for a small business is TRUE?

a$)$ A small business must creatively conduct low$-$cost marketing research.

b$)$ A small business must avoid leveraging secondary brand associations.

c$)$ A small business must separate the well$-$integrated brand elements to enhance both brand awareness and brand image.

d$)$ A small business must disintegrate the brand elements to maximize the contribution of each of the three main sets of brand equity drivers.