Which of the following statements about the impact of a company's competitive efforts in a region on its regional market share and number of branded pairs sold is false?

A company's competitiveness versus rival brands in a region's Internet Segment is stronger when its average online selling price is below the regional all-company average and when its expenditures for search engine advertising are above the regional all-company average.

The importance of a strong brand reputation in attracting buyers is big enough that companies with comparatively weak reputations usually need to consider exerting enough extra effort on the other 12 competitively relevant factors to boost overall buyer appeal for their brand and help overcome their image/brand reputation disadvantage.

The biggest possible competitive advantage a company can achieve in a given region's Internet Segment is to offer free shipping and thereby capture the biggest number of pairs sold and the biggest market share of any company in that region's Internet Segment.

A company's sales/market share outcomes in a region's Wholesale segment are positively impacted when its number of retail outlets is above the regional average and are negatively impacted when its number of retail outlets is below the regional average

Above-average expenditures for brand advertising in a region positively impact a company's branded pairs sold and market share in the region and below-average expenditures negatively impact its pairs sold and market share.