Which of the following statements about the impact of a company's competitive efforts in a region on its regional market share and number of branded pairs sold is false?

A company's pairs sold and market share outcomes in a region are positively impacted when the number of models$/$styles it offers for sale in the region is above the regional average.

A company's pairs sold and market share outcomes in a region are positively impacted when its brand reputation$/$image rating in a region is above the regional average.

A footwear$-$maker achieves the biggest possible styling$/$quality$-$based competitive advantage in a given region when its branded footwear has a higher S$/$Q rating than any other company in the region.

Companies with more influential celebrity lineups ifr a region enjoy a competitive advantage in attracting buyers to purchase their brand in either retail stores or online as compared to regional rivals with less influential celebrity endorsements $($or no celebrity endorsements$).$

The more a company's S$/$Q rating in a region is below the region's all$-$company average, the bigger is the company's resulting competitive disadvantage and the bigger is the resulting negative impact on the company's pairs sold and market share in the region.