Which of the following statements about the importance of each competitive factor $($most particularly influential competitive factors like S$/$Q ratings, models$/$styles$,$ and selling prices$)$ in determining company sales volumes and market shares in a particular geographic region is false?

How much company S$/$Q ratings matter in determining each company's unit sales$/$market share in a region is not a fixed famount but rather is an amount that varies from "big" $($when the differences among company S$/$Q ratings are also "big"$)$ to "Small" $($when S$/$Q rating differences are "small"$)$ to "zero" $($when the S$/$Q ratings of rivals are identical$).$

In the rare instance that all companies should happen to have exactly the same S$/$Q ratings on their branded footwear in a region's wholesale and internet segments, then S$/$Q ratings become a total competitive nonfactor and have zero impact on buyer appeal for one company's brand versus another.

Tiny cross$-$company differences in competitive effort on a highly influential competitive factor $($like S$/$Q ratings, the number of models$/$styles offered, and selling prices$)$ nearly always have a far bigger impact on company sales$/$market share outcomes in a region than do large differences on less influential competitive factors.

Big cross$-$company S$/$Q rating differences in a region always weigh heavily in accounting for company$-$to$-$company differences in branded pairs sold and market share in all four regions.

As the spread between the company with the region's highest S$/$Q rating and the company with the lowest S$/$Q rating becomes smaller and smaller, the weaker is the unit sales$/$market share impact of the differences in the S$/$Q ratings among competing companies.