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Which of the following statements about the undifferentiated targeting strategy is false? a . The undifferentiated targeting strategy should be used when the needs of
Which of the following statements about the undifferentiated targeting strategy is false?
a The undifferentiated targeting strategy should be used when the needs of individual customers are similar.
b The undifferentiated targeting strategy uses one promotional program aimed at everyone in the target market.
C The undifferentiated targeting strategy is good for use with staple items, such as sugar and salt.
d The undifferentiated targeting strategy uses multiple distribution systems to best reach individuals in the target market.
e The opposite of the undifferentiated targeting strategy is the differentiated targeting strategy.
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