Which of the following statements about trademarks is not true?

Trademark infringement occurs when a firm copies the marks of a competing firm.

Trademark laws are designed solely to protect consumers.

Trademark infringement occurs when a firm dilutes the value of another firm's marks by weakening the connection between a mark and the product.

Trademarks are the marks, symbols, and images used to distinguish products in the marketplace.

Trademark dilution is a concern because it can create confusion in the marketplace.