Which of the following statements are true?

i) Undifferentiated marketing refers to a strategy in which an organisation chooses to disregard market segment differences and go after the whole market with one product offering.

ii) Some organisations may choose to target several market segments and design separate offers for each of them, a type of strategy that is referred to as concentrated marketing.

iii) Differentiated marketing can help an organisation gain competitive advantage against its competitors, however, it increases the costs of doing business.

iv) A measurable segment is one that can be measured and numerical values can be assigned in terms of its size, purchasing power of customers and profiles.

a) i, ii & iii

b) i, iii & iv

c) i & iv

d) All of the above

My answer is B or C - please can you assist and explain

global marketing