Which of the following statements are True statements?

A. A market segment that is comprised of brand loyal customers who are already being targeted by a large number of existing companies would make an attractive target market to enter.

B. A market segment that is comprised of people whose needs are not being met well by existing companies, but is a poor match with your company's mission, objectives, and deployment of resources would make an attractive target market to enter.

C. A new soda product called Dr. Pepper Ten was launched with the slogan "It's not for women," targeting men. The marketing campaign was unsuccessful; sex or gender identity don't create different consumption behaviors toward soda. Gender identity was not a good variable to choose for segmentation.