Which of the following statements best defines "integrated marketing communications"?

Multiple Choice

It involves dividing customers into similar subgroups based on their media usage, demographics, psychographics, and product usage.

It involves coordinating the various promotional elements and other marketing activities that interact with a firm's customers.

It is a term used in cause marketing that speaks about the degree of control customers hold over the cause they choose to support.

It is software that gathers and analyzes information about customer interactions with all the employees of a company.