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Which of the following statements best describes the role of marketing executives in the strategic planning process? A ) Marketing executives should make plans that
Which of the following statements best describes the role of marketing executives in the strategic planning process?
A Marketing executives should make plans that are independent of the strategic plan.
B Marketing executives must always be aware of what the process of strategic planning involves as well as the results.
C Marketing executives receive suggestions from the strategic planning team and implement the suggestions relating to customers, products, and middlemen.
D Marketing executives are not involved in the strategic planning process because this process is the sole responsibility of top management.
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