Which of the following statements concerning at-the-market pricing in retailing is false? a. At-the-market pricing offer prices roughly the same as their competitors. b. When following such a strategy, the retailer tries to make the store different in ways other than price. c. Examples of at-the-market pricers are department stores such as Marshall Field and J. C. Penney. d. At-the-market pricers cater to customers who are not price conscious and who want the highest quality and style goods, offer unusual services, and have a very prestigious image. e. At-the-market pricers compete on a non-price basis.