Which of the following statements describes a method to determine the successful outcome of a media plan? Multiple Choice 3 002132 O All the media decisions are quantitatively determined leading to an effective quality of the media strategy. Measurements of effectiveness must consider two factors: did the strategies achieve the media objectives and were the marketing and communications strategies achieved. Media planners make use of the available information for media planning which leads to its success. 0 The media strategy decision is standardized