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Which of the following statements is correct regarding an integrated omni - channel marketing strategy? A . In omni - channel marketing, each channel should
Which of the following statements is correct regarding an integrated omnichannel marketing strategy?
A In omnichannel marketing, each channel should be managed by a separate manager who is responsible for that channel's profits.
B As an incentive for channels to cooperate or coordinate, the best solution is to compensate channel managers based on total profits across channels.
C The marketing mix variables must always be identical across channels.
D If a channel is not highly profitable, it should be discontinued.
E Catalogs can play a critical role in cutting through the clutter of online marketing and creating a direct line of communication with consumers.
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