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Which of the following statements is correct regarding an integrated omni - channel marketing strategy? A . In omni - channel marketing, each channel should

Which of the following statements is correct regarding an integrated omni-channel marketing strategy?
A. In omni-channel marketing, each channel should be managed by a separate manager who is responsible for that channel's profits.
B. As an incentive for channels to cooperate or coordinate, the best solution is to compensate channel managers based on total profits across channels.
C. The marketing mix variables must always be identical across channels.
D. If a channel is not highly profitable, it should be discontinued.
E. Catalogs can play a critical role in cutting through the clutter of online marketing and creating a direct line of communication with consumers.
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