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Which of the following statements is correct regarding marketing return on investment ( ROI ) ? A . The benefits of ROI are short -
Which of the following statements is correct regarding marketing return on investment ROI
A The benefits of ROI are shortterm only.
B Marketers today spend freely and are less concerned with ROI.
C There is currently no consistent definition of marketing ROI.
D ROI is measured by dividing sales by outstanding debt.
E Measuring ROI is an extremely easy task.
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