Which of the following statements is false as it relates to a differentiation business-level strategy? a. Pepsi and Coca-Cola successfully achieved differentiation by not focusing on the direct and large customers like grocery stores (e.g., WalMart and Kroger) and restaurants (e.g., Burger King and McDonalds), but instead focused on the end consumers (individual soft-drink drinkers) and successfully drove demand for soft-drinks up the supply chain. b. Firms focusing on differentiation must ensure consistency of the differentiation model, which includes consistency in the following areas: access to the correct supplies/suppliers, access to critical talent and labor, and, consistent access to the customer. c. The desire to execute on a differentiation business-level strategy must be matched by the ability to execute on a differentiation business-level strategy. d. Signaling is a powerful tool to assist in executing a differentiation strategy. e. Differentiation initiatives undertaken by a firm for a product versus a service are no different as it relates to the consumers ability to evaluate/judge the differentiation of a product versus a service