Which of the following statements is FALSE? Multiple choice question. A study of the firm's business processes is needed to help with the development of quantitative measures of progress. SWOT analysis guides strategic analysis by focusing on strengths, weaknesses, opportunities and threats critical to company success. Critical success factors represent processes in the firm that deliver value to the customer. The first step in SWOT analysis is to identify quantitative measures for the critical success factors that are are crucial to the firm