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Which of the following statements is FALSE regarding ritual situations? Group of answer choices There is enough shared behavior across individuals and households that marketers

Which of the following statements is FALSE regarding ritual situations?
Group of answer choices
There is enough shared behavior across individuals and households that marketers can develop products and promotions around the common ritual situations that arise each year.
Marketers cannot change or create consumption patterns associated with ritual situations.
Ritual situations are of major importance to marketers because they often involve prescribed consumption behaviors.
Rituals are receiving increasing attention by marketing scholars and practitioners.

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