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Which of the following statements is incorrect? A front office service process requires the presence of but not interaction with the customer. b . A
Which of the following statements is incorrect?
A front office service process requires the presence of but not interaction with the customer.
b A back office service process does not require customer presence interaction.
c The three elements of the serviceproduct bundle are the tangible service, the intangible or psychological benefits of the terice, and the physical goods.
d Serice recovery refers to the correction process when something goes wrong during the delivery:
e Service recovery must be swift and appropriate in the customer's eyes.
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