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Which of the following statements is incorrect? a . Of the three levels of planning, corporate strategy is the broadest. b . Business - unit
Which of the following statements is incorrect?
a Of the three levels of planning, corporate strategy is the broadest.
b Businessunit strategy should be consistent with the corporate strategy.
C Marketing strategy should be consistent with both the businessunit and corporate strategies.
d Strategic planning begins at the marketing level and proceeds through businessunit and corporate levels.
e Strategic planning begins at the corporate level and proceeds through businessunit and marketing levels.
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