Which of the following statements is incorrect?

Group of answer choices

Sponsorship is a public relations tool.

Sponsorship is the paid association of an organisation or brand with an event or person.

In return for financial or other support, a sponsor will usually have the right to display or associate their brand name, logo$,$ or advertising with an event or person.

A sponsor must legally ensure that an event or person they are sponsoring has some form of relationship with their products or activities.

Consumers are beginning to pay less attention to corporate sponsorships.