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Which of the following statements is incorrect? Of the three levels of planning, corporate strategy is the broadest. Business - unit strategy should be consistent
Which of the following statements is incorrect?
Of the three levels of planning, corporate strategy is the broadest.
Businessunit strategy should be consistent with the corporate strategy.
Marketing stmategy should be consistent with both the businesunit and corporate strategies.
Strategic planning begins at the marketing level and proceeds through businessunit and corporate levels.
Strategic planning begins at the corporate level and proceeds through businessunit and marketing levels.
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