Which of the following statements is not a benefit of successful company segmentation research?

The company can identify customer groups with similar needs

The company will be able to identify consistent consumer purchasing patterns

The company can use the research to design marketing and advertising campaigns more focused on product or service features what certain groups of consumers consider to be important to them

It will help the company reduce production costs and increase profitability

It would help generate higher consumer response rates

Which of the following variables can affect a client's "financial risk tolerance?

Personal knowledge of money matters

Level of trust for the financial industry

Concern with need for advice

Ability to manage spending

All of the above

Why do researchers highlight a difference between "culture" and "sub-culture" as an influence on consumer behaviour patterns?

This is not necessary because culture and sub-culture are basically the same thing

Although a cultural group and various sub-cultures may exist together each may have the very same characteristics

It is necessary because each concept is so hard to define

Neither culture nor sub-culture are important psychological influences

There will be identifiable common characteristics within each group which leads members of each group to behave as consumers in a consistent way