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Which of the following statements is not correct regardingdeals? Deals can also alter perceptions of valuea short-term pricereduction may signal a different price/quality relationship thanwould

Which of the following statements is not correct regardingdeals?

  • Deals can also alter perceptions of value—a short-term pricereduction may signal a different price/quality relationship thanwould be ideal from the manufacturer's perspective.

  • A deal refers generally to a type of long-term price reductionthat can take several forms

  • One form of a deal involves a special financing arrangement,such as reduced percentage interest rates or extended repaymentterms.

  • Deals encourage trial because they lower the risk for consumersby reducing the cost of the good.

  • A "buy one, get one free" offer is considered a deal.

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