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Which of the following statements is NOT true? A . The term products refers to tangible goods only. B . The product decision includes the
Which of the following statements is NOT true?
A The term "products" refers to tangible goods only.
B The product decision includes the selection, definition, and design of products.
C Many service firms refer to their offerings as "products."
D The objective of the product deciston is to develop and implement a product strategy that meets th demands of the marketplace with a competitive advantage.
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