Which of the following statements is NOTtrue?

A.

A supply chain includessuppliers; manufacturersand/or serviceproviders; anddistributors, wholesalers,and/or retailers who deliver the productand/or service to the final customer.

B.

An increased sales effort may help a firm reach its profit goals more easily than would effective cost cutting.

C.

Supply chain management describes the coordination of all supply chainactivities, starting with rawmaterials, and ending with a satisfied customer.

D.

The objective of supply chain management is to coordinate activities within the supply chain to maximize the supplychain's competitive advantage and benefits to the ultimate consumer.