Which of the following statements is true about branding? A) A brand-encoding system refers to the measures taken to protect a brand name. B) Functional names refer to brand names that are associated with an experience. C) An internally focused business is best prepared to build a brand identity that would be meaningful to target customers. D) The first step in developing a brand identity is to focus on product features rather than customer benefits. A brand name provides customers with a way to quickly comprehend the brand's primary benefits. OE)