Which of the following statements is true about customer relationships in business markets?

Select one:

a. Customers prefer direct communication mediums such as e-mail and direct mail for any correspondence.

b. Customers demand not only an impersonal relationship with their vendors but also an efficient one.

c. A strong impersonal relationship with customers is critical in maintaining one's business.

d. One-on-one personal communication is the most important tool in developing and maintaining customer relationships.

e. An impersonal relationship in B2B markets often connotes a greater emphasis on technology.

Bella is exposed to around 2,500 messages daily. Since she cannot process, let alone retain, all those messages, she focuses on what is relevant and eliminates what is not. What psychological tool does she employ?

Select one:

a. selective hearing

b. selective retention

c. selective distortion

d. selective attention

e. selective awareness

________ are the stages of the consumer decision-making process in order.

Select one:

a. Problem recognition, identifying alternatives, evaluation of alternatives, selection of an alternative, purchase decision

b. Problem recognition, search for information, evaluation of alternatives, product choice decision, post-purchase evaluation

c. Evaluation of alternatives, product choice, evaluation

d. Evaluation of alternatives, information search, product choice

e. Problem recognition, evaluation of alternatives, product choice, evaluation

Which of the following statements is TRUE about North American Industrial Classification System (NAICS) codes?

Select one:

a. The NAICS codes apply to the major economies of the world except Mexico and Canada.

b. The NAICS codes make it possible to purchase detailed information on each of the codes in the system.

c. The NAICS codes are considered to be perfect codes that adjust to a country's own unique economic structure.

d. The NAICS code defines 10 business sectors based on a four-digit hierarchical code.

e. The NAICS code classifies companies on the basis of their tertiary output.

Americans value hard work and achievement while Japanese citizens value harmony and hierarchy. This shows a difference in ________ factors.

Select one:

a. situational

b. cultural

c. internal

d. social

e. psychological