Which of the following statements is TRUE, assuming imperfect market conditions?

A. in order to maximize firm value, management should commit to take on no projects that could decrease the value of the existing debt.

B. in order to maximize firm value, management should undertake all projects that will maximize the vaule of its equity.

C. Undertaking a negative NPV project may increase the value of a firm's equity while decreasing overall firm value.

D. Undertaking a negative NPV project will always increase the value of both the firms debt and its equity.