Which of the following statements is true of database marketing?

It does not require someone with the technology know$-$how to keep the system up and running because it is fairly easy to use.

It is a quick and efficient process for obtaining meaningful consumer information and making marketing decisions to acquire customers.

It is the act of simulating the conditions under which a product is to be marketed.

It refers to the act of promoting the sale of a product at the point of purchase.