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Which of the following statements is true of promotional effort and market information? Select one: A. It is easy to control the behaviors of many
Which of the following statements is true of promotional effort and market information? Select one: A. It is easy to control the behaviors of many independent middlemen. B. It is easy to find acceptable replacements for those who perform poorly. C. It is easier to control a company salesforce and company-owned warehouses, retail outlets, or websites. D. Firms can control activities relating to achieving high levels of promotional effort within a channel by using indirect and horizontally integrated channels
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