Which of the following statements is true of the Children's Advertising Review Unit- (CARU)? CARU's Self-Regulatory Guidelines for Children's Advertising are restricted-to truthfulness and accuracy to address children's developing cognitive abilities. CARU's activities include-the review and evaluation of child-directed advertising in CARU recognizes that the special-nature and needs of a youthful audience require particular The majority of claims reviewed under the-CARU-program are-for direct-response-TVads CARU discourages advertising and-marketing in the electronic retailing industry that broadcast media exclusively.1 care and diligence-on the part of advertisers. including long-and-short-form infomercials aimed at-children. contains unsubstantiated claims.1 Advertising practices considered unfair include: Multiple Choice statements that are misunderstood by the public due to their lack of knowledge claims made with prior substantiation. trade practices that could reasonably be avoided by customers. claims that might exploit children and older adults. inclusion of irrelevant information in ads The is the division of the Federal Trade Commission (FTC) that analyzes the impact of government regulation on competition and consumers. Multiple Choice Bureau of Economics Bureau of Compliance National Advertising Review Board Bureau of Reconstruction Trade Regulation Burearu