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Which of the following statements is TRUE of the role of advertising in business markets? Group of answer choices A Advertising is unsuitable for explaining
Which of the following statements is TRUE of the role of advertising in business markets?
Group of answer choices
A Advertising is unsuitable for explaining a product's features.
B Business marketers tend to spend comparatively more on advertising.
C. Salespeople generate leads through personal selling and use advertising for follow-up.
D Business buyers consider advertising inappropriate for reaching them.
E Advertisements can legitimize the company and introduce its products.
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